01 — The short version: I make content people actually want to watch.

The long version: I’m Marianne Canada, an award-winning Senior Director and Executive Producer with 18+ years of experience in content strategy, production, and team leadership. I’ve built, launched, and scaled digital lifestyle franchises for some of the world’s most recognizable brands, including HGTV, Food Network, and Warner Bros. Discovery.

I thrive where creativity meets strategy. Whether it’s launching a new original series, crafting influencer partnerships, or leading large-scale content operations, I’m at my best when I’m bringing ideas to life — and bringing people along with me.

Mentorship is a big part of my leadership philosophy. I believe high-performing teams are built on trust, curiosity, and the freedom to create boldly.

I’m based in Knoxville, TN, and I regularly collaborate in-person across the US. My coffee order is an iced latte, and my camera roll is 50% my prized peonies, 50% my dog and kids.

02 — Great teams don’t happen by accident.

I’ve led creative teams ranging from small, agile crews to multi-disciplinary groups of 20+ people. My leadership style is rooted in:

• Empowerment: Giving team members the tools, trust, and space to thrive.

• Clarity: Clear goals, clear feedback, and clear pathways for growth.

• Collaboration: Cross-functional synergy between creative, marketing, and strategy.

I believe in developing talent for the long term. Many of the creators and producers I’ve led have gone on to take senior roles of their own, and that’s one of my proudest accomplishments.

"Marianne has an unmatched ability not only to identify talent but to build a team of people with complementary skillsets and work styles. She also has a knack for making every member of a team feel valued and included, even through team and company transitions." – Colleague Testimonial

03 - Here’s a peek at some of my favorite projects — spanning brand campaigns, original content series, and large-scale digital initiatives.

Case Studies:

Case Study #1 —HGTV Home (fka HGTV Handmade)

• The Challenge: Grow HGTV’s digital audience beyond broadcast through original, lifestyle-focused series.

• My Role: Executive Producer, I led creative direction, talent partnerships, and production team.

• The Impact: Grew the channel to nearly 6M cross-platform subscribers, built a loyal community, and developed multiple sponsored content streams.

Case Study #2 — HGTV Editorial Social

• The Challenge: Expand HGTV’s presence on social platforms with snackable, shareable content.

• My Role: Directed and produced original short-form series optimized for Instagram, Facebook, Snapchat and TikTok.

• The Impact: Increased social engagement by 250% over campaign period; multiple videos hit over 5M views.

Case Study #3 — Influencer & Creator Partnerships

• The Challenge: Develop influencer marketing strategies that felt authentic and drove measurable ROI.

• My Role: Oversaw creator selection, content briefs, and creative alignment with brand identity.

• The Impact: Delivered engagement rates above industry benchmarks, built long-term creator relationships for recurring campaigns.